One email with a top word, a GRE-level example sentence, and a list of must-know synonyms. Want our personal Power Word list for creating epic headlines?Ĭlick here to get the free one-page PDF (extra power words included!) now Happinessįeeling dizzy? I hope it’s from excitement because now you’re armed with all the power words you need to turbo-charge your marketing, and have a few hundred in your arsenal. If you’re studying for the GRE® and want to learn some words for which ETS has, shall we say, traditionally shown a strong predilection (i.e., proclivity, penchant, propensity, bent), the Critical Reader is now offering a Word of the Day email program. The best thing about power words is that there are hundreds to choose from.Ĭheck out the list below. But 14 cringeworthy horror stories? What entertaining surprises this article must contain! If this headline just said “14 Funny Sibling Stories”, you probably wouldn’t be that interested. The power words “Cringeworthy” and “Poor” both elicit emotion, and their combination triggers curiosity (“Why are these notes so cringeworthy?”). Power words that trigger curiosity include words such as “Reveals”, “Proves”, and “Ridiculous”. Since we have a hard time resisting our curiosity, strategic use of power words makes it almost impossible for us not to click, share, and read. Research found curiosity to be one of the most powerful triggers for virality. Triggering curiosity: Curiosity may have killed the cat, but it makes the marketer’s life easy.Examples include words like “Instantly”, “Mistakes”, and “Hilarious”. Studies show that content that elicits emotion (anxiety, amusement) is more likely to be shared than those that aren’t “emotionally charged.” Power words are key to evoking these “high arousal” emotions. Evoking emotion: People connect to emotion, not words. An emailed word-of-the-day for children Martha Barnette San Diego, CA 820 Posts (Offline) 7 5 - 8:19am Print Rob, are you familiar with WordGirl We had the creator of the program on our show earlier this year to play our slang gam.Power words crank up your marketing effectiveness by: Watch the video below, then read on to see our full list of power words with specific examples of how to use them. These power words trigger an emotional response and pack some serious punch, getting us to click on ads, share blog posts and buy from sales pages. Marketers who use power words.Ĭlick here to get our FREE one page PDF of 401+ power words to hang on your wall! Or why you couldn’t resist clicking on a link you knew was a sleazy sales page? ![]() Or why some brands have products that fly off the shelves while their competition falls flat? ![]() Ever wonder why some websites pump out viral post after viral post?
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